Chewy → Blue Box Event '21
The Chewy 2021 Blue Box Event was an integrated campaign designed to boost brand engagement and retention while highlighting the ease of shopping online. Launching in mid-June, it featured targeted and untargeted promos, including up to 40% off, B2G1 deals, and exclusive discounts for new and existing customers.
Creatively, the campaign evolved from 2020, with the Chewy Blue Box as a key visual element. Pet excitement and strong promotional messaging drove engagement, making offers the hero across all assets. The result was a fresh, dynamic campaign that reinforced Chewy’s value and convenience.
Creative Director
Paige Erceg
Paige Erceg
Associate Creative Director
Steph Ferris
Steph Ferris
Designers
Jordan Chambers, Leslie Ramos, Brianna Ostrowski
Jordan Chambers, Leslie Ramos, Brianna Ostrowski
Copywriter
Jorge Sanchez
Jorge Sanchez
