Chewy → Year in Pets '24
Chewy’s Year in Pets 2024 is a vibrant, community-driven campaign designed to engage pet parents while driving traffic and revenue. Taking inspiration from standout year-in-review initiatives like Spotify Wrapped, the campaign features a captivating blog article anchored by an animated infographic. This dynamic content showcases fun and meaningful stats about pet ownership trends and Chewy’s positive impact, including serving 26,000 tons of kibble and donating $63 million to pets in need. Targeted to a broad audience of pet parents, the campaign connects through email and paid media, fostering loyalty, joy, and a deeper sense of community.
Chewy’s Year in Pets 2024 is a vibrant, community-driven campaign designed to engage pet parents while driving traffic and revenue. Taking inspiration from standout year-in-review initiatives like Spotify Wrapped, the campaign features a captivating blog article anchored by an animated infographic. This dynamic content showcases fun and meaningful stats about pet ownership trends and Chewy’s positive impact, including serving 26,000 tons of kibble and donating $63 million to pets in need. Targeted to a broad audience of pet parents, the campaign connects through email and paid media, fostering loyalty, joy, and a deeper sense of community.
Art Director
Jordan Chambers
Jordan Chambers
Copywriter
Mimi Heptinstall
Mimi Heptinstall
Illustration
Deb Fulop
Deb Fulop
Motion Designer
Nico Primout
Nico Primout
