Chewy → Consumables Campaign
Leading the summer refresh of Chewy’s Perfect Match campaign, aimed at driving first-time food purchases from existing customers new to the category. The work focused on showcasing Chewy’s value and product range for both dogs and cats, with cat creative leaning into specific feline behaviors to highlight our category expertise.
We updated the successful Q1 campaign with seasonally relevant messaging and visuals, delivering a full-funnel mix of assets across OLV (Meta, YouTube), paid social, email, and site.
Creative Directors
Steph Ferris, Brian Johnson
Steph Ferris, Brian Johnson
Art Directors
Jordan Chambers, Kevin Macartney
Jordan Chambers, Kevin Macartney
Copywriter
Mimi Heptinstall
Mimi Heptinstall
