Chewy → Holiday '24
This visual approach takes playful inspiration from classic holiday elements like candy canes and wrapping paper.
The bold patterns and shapes offer a dynamic and engaging visual identity. By incorporating the visual essence of the holidays,
this system will stay fresh and relevant, and gift giving will stay on the mind of our audience all throughout the holiday season.
This visual approach takes playful inspiration from classic holiday elements like candy canes and wrapping paper.
The bold patterns and shapes offer a dynamic and engaging visual identity. By incorporating the visual essence of the holidays,
this system will stay fresh and relevant, and gift giving will stay on the mind of our audience all throughout the holiday season.
Creative Director
Steph Ferris
Steph Ferris
Art Directors
Jordan Chambers, Leslie Ramos
Jordan Chambers, Leslie Ramos
Copywriters
Mimi Heptinstall, Sarah Bass
Mimi Heptinstall, Sarah Bass
The Ask
Create a bold, distinctive holiday identity that cuts through seasonal
clutter while capturing Chewy's fun, unmistakable spirit. The system should be versatile, adapting playfully to highlight key holiday moments.
Campaign Strategy
Drive traffic and sales during holiday period. We leverage multiple ways of measuring effectiveness, but this campaign is not about awareness but driving conversion and sales.
Create a bold, distinctive holiday identity that cuts through seasonal
clutter while capturing Chewy's fun, unmistakable spirit. The system should be versatile, adapting playfully to highlight key holiday moments.
Campaign Strategy
Drive traffic and sales during holiday period. We leverage multiple ways of measuring effectiveness, but this campaign is not about awareness but driving conversion and sales.
Key Ingredients
Creating a high-impact, high-volume system that delivers significant results while maintaining clarity and consistency. By implementing reusable templates and scalable design systems, we enhance production efficiency and ensure that visual communication supports core messages without distractions. Prioritizing simplicity over complexity allows for quicker, more impactful delivery across all channels.
Creating a high-impact, high-volume system that delivers significant results while maintaining clarity and consistency. By implementing reusable templates and scalable design systems, we enhance production efficiency and ensure that visual communication supports core messages without distractions. Prioritizing simplicity over complexity allows for quicker, more impactful delivery across all channels.
A Photography direction that celebrates the holidays with cozy indoor cuddles, iconic moments like unwrapping gifts, and outdoor joys like winter walks and receiving a Chewy box.
