Chewy → Holiday '20
In 2020 the holidays are starting earlier and bringing new challenges—and new opportunities.
To succeed, we needed a design system that evolves with the season, seamlessly shifting between festive tones and moments of urgency to match the pace of the holidays. With increased competition online, our creative must cut through the noise and make a bold statement.
This isn’t the year to blend in—it’s the year to stand out. People will be celebrating in new and unexpected ways, redefining what traditions look like. Our concept brought this spirit to life, celebrating the magic of reimagined traditions while staying true to the heart of the season.
To succeed, we needed a design system that evolves with the season, seamlessly shifting between festive tones and moments of urgency to match the pace of the holidays. With increased competition online, our creative must cut through the noise and make a bold statement.
This isn’t the year to blend in—it’s the year to stand out. People will be celebrating in new and unexpected ways, redefining what traditions look like. Our concept brought this spirit to life, celebrating the magic of reimagined traditions while staying true to the heart of the season.
Creative Director
Paige Erceg
Paige Erceg
Designers
Jordan Chambers, Leslie Ramos
Jordan Chambers, Leslie Ramos
Copywriter
Jorge Sanchez
Jorge Sanchez
