Chewy → 2024 Brand Identity
The goal is to naturally scale and extend the storytelling from the brand campaign (broadcast),
into other channels across Chewy's ecosystem. Ensuring a more cohesive and constant customer journey.
If we look closely, we realize that a quadrilateral shape is present throughout the entire consumer journey
— from the shape of our mobile app's icon, to the shape of the phone in their hand, to the shape of the box
that lands on their doorstep. The consistent use of four enclosed walls scales gracefully across shapes that are
native to our brand's ecosystem — from app icon, to the phone we scroll, to the box that lands on our front porch.
into other channels across Chewy's ecosystem. Ensuring a more cohesive and constant customer journey.
If we look closely, we realize that a quadrilateral shape is present throughout the entire consumer journey
— from the shape of our mobile app's icon, to the shape of the phone in their hand, to the shape of the box
that lands on their doorstep. The consistent use of four enclosed walls scales gracefully across shapes that are
native to our brand's ecosystem — from app icon, to the phone we scroll, to the box that lands on our front porch.
Executive Creative Director
Arnau Dot Sayos
Arnau Dot Sayos
Creative Director
Brent Bachellor
Brent Bachellor
Art Director
Jordan Chambers
Jordan Chambers
System in layout
Proof of Concept
Brand ID in Video
